Vans Vans

Launching a new shoe by turning a pair of vans into a pair of Vans.

Vans MTE are insulated, warm and shelter you from the outside. They’re basically like a cozy camper van for your feet so we created camper vans modeled after Van MTEs. The Vans Vans was a metaphor for how your feet would feel inside our Vans MTEs, driving around the city, and providing New Yorkers with a warm place to escape the cold.

The Vans Vans always drove together. Right next to each other. Just like a pair of Vans MTEs.