Tendies 4 Y’All

How Popeyes entered the most polarizing financial conversation of the 21st century.

In 2021, the biggest social trend in the world was a stock market battle forthe ages between the banks on Wall Street and a group of users on Reddit. And at the center of the battle was one word. Tendies. A word short for chicken tenders is used by the people on Reddit to describe money. This caught Popeyes Chicken’s attention. But then, when RobinHood, the number one trading app for amateur investors, banned people from getting tendies on the most popular Reddit stocks, Popeyes couldn’t just stand by.