Quick Service Content

A new model for responding to culture for a brand that became famous for it.

Reacting to cultural moments has brought Popeyes online success for years. But it only happened when the stars aligned. And with every QSR brand competing to get people’s attention, Popeyes needed to make those stars align as much as we could. So we developed a model for feeding the internet the content they crave at the speed of culture. Quick Service Content. This is how we made a fast food chain even faster, and created a sustainable system for reacting to the internet on a daily basis.