Philly Series 5

How cheesecake became the hottest holiday gift of 2020.

Philadelphia Cream Cheese tasked us with creating a conversation around cheesecake during the holiday season, because in order to make a single cheesecake, you need to buy multiple packages of their product. We realized that during the 2020 holiday season, there was one conversation that would dominate them all. The launch of the PlayStation 5. The global pandemic propelled gaming into the fastest growing market in entertainment, and after seven years of anticipation, the PS5 was going to be nearly impossible for fans to get their hands on. So we set out to make the biggest conversation in entertainment a conversation about cheesecake.